Privacy Policy
Last updated: 1 September 2026
This Privacy Policy explains how Nuevo Alture Tech Ventures LLP ("we", "us", "our"), the operator of the Yosho mobile application and related services (the "App"), collects, uses, discloses, and safeguards information about you. By creating an account or using the App, you agree to the practices described here.
1. Who we are
The Yosho App is operated by Nuevo Alture Tech Ventures LLP, a limited liability partnership registered in India. For any privacy question or request, contact us at support@yosho.co.in.
2. Information we collect
2.1 Information you provide
- Account details — username, email address, phone number, and a password (stored only as a salted hash).
- Profile information — profile picture and content preferences / interest categories you select.
- Social sign-in identifiers — if you sign in with Google, Apple, or Facebook, we receive your name, email address, and a provider user ID from that service.
- User-generated content — text prompts you enter to generate AI videos, the AI videos generated for you, and your likes, comments, follows, and bookmarks.
- Support communications — the contents of support tickets and messages you send us, including your ticket subject and description.
- Referral information — referral codes you share or redeem.
2.2 Information collected automatically
- Device and app data — device operating system and app version.
- Push notification token — a Firebase Cloud Messaging (FCM) token used to deliver notifications.
- Usage and playback data — episodes and reels you watch, watch progress / resume position, and in-app activity used to power recommendations.
- Log data — server logs containing IP address, request timestamps, and error information, kept for security and debugging.
2.3 Payment information
Subscriptions and AI credit packs are processed by our payment provider, Razorpay. Payment card and bank details are collected and processed directly by Razorpay and/or the app store; we do not receive or store full card numbers. We retain a record of each transaction (plan or pack purchased, amount, currency, payment reference ID, and status) for billing, tax, and fraud-prevention purposes.
3. How we use your information
- Create and manage your account and authenticate you when you sign in.
- Provide the core service — stream series and episodes, save your watch progress, and manage bookmarks.
- Generate AI videos from the prompts you submit and maintain your AI credit balance.
- Process subscription payments and one-time AI credit pack purchases, and grant the associated benefits.
- Personalise content recommendations.
- Send transactional and service messages, and (where permitted) push notifications you can turn off in your device settings.
- Respond to support requests and operate our referral programme.
- Moderate content, enforce our Terms & Conditions, prevent fraud and abuse, and keep the service secure.
- Comply with legal obligations and resolve disputes.
4. AI video generation
When you request an AI video, the prompt text you enter (together with limited context such as the related episode) is sent to Google's Generative AI APIs (Veo 2 / Gemini) to produce the video. The generated video and its thumbnail are stored in our cloud storage (Amazon Web Services S3, Mumbai / ap-south-1 region) and, by default, may be published to the public AI reels feed within the App under your username. You can ask us to remove a generated video at any time via support@yosho.co.in. Do not enter personal, confidential, or third-party information in prompts.
5. How we share information
We do not sell your personal information. We share it only as described below:
- Service providers that process data on our behalf, including: Google / Firebase (authentication, push messaging, and generative-AI video creation), Amazon Web Services (video and image hosting), MongoDB Atlas (database hosting), and Razorpay (payment processing).
- Other users — your username, profile picture, publicly posted AI reels, comments, and follow relationships are visible to other users of the App.
- Legal and safety — where required by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of Yosho, our users, or the public.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.
Some of these providers may process data outside India. Where that happens, we rely on appropriate safeguards for the transfer.
6. Data retention
We keep your personal information for as long as your account is active and as needed to provide the service. When you delete your account (see the Delete Account page), we delete or anonymise your personal data within 30 days, except where we are required to retain certain records — for example, transaction and tax records, which are kept for the period required by applicable law, and information needed to prevent fraud or resolve disputes.
7. Your rights and choices
- Access and correction — view and update most profile information in the App, or contact us for help.
- Deletion — request deletion of your account and associated data as described on the Delete Account page.
- Marketing and push notifications — disable notifications in your device settings at any time.
- Withdraw consent — where processing is based on consent, you may withdraw it; this does not affect prior processing.
To exercise any right, email support@yosho.co.in from the address registered to your account. We may need to verify your identity before acting on a request.
8. Security
We use industry-standard measures to protect your information, including encryption in transit (HTTPS), hashed password storage, access controls, and restricted administrative access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Children's privacy
The App is not intended for children under 13. Users between 13 and 18 must have permission from a parent or legal guardian to use the App. If we learn that we have collected personal information from a child under 13 without the required consent, we will delete it.
10. Third-party links and services
The App may link to or rely on third-party services (such as the app stores and payment provider). Their handling of your information is governed by their own privacy policies, and we are not responsible for their practices.
11. Changes to this Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, for material changes, provide additional notice in the App. Continued use of the App after an update means you accept the revised Policy.
12. Contact us
Nuevo Alture Tech Ventures LLP
India
Email: support@yosho.co.in